“You’ve got to be comfortable being uncomfortable.”

What does it take to build chocolate differently?

In this episode, Ruth speaks to Wilf Marriott, Founder & CEO of Islands Chocolate - a vertically integrated cocoa and chocolate brand working directly at source in St. Vincent and beyond.

From aspiring professional cricketer to cocoa farmer and founder, Will shares the mindset shift that took him from chasing leather balls to challenging the global chocolate supply chain.

They explore:

• Why discipline from sport translates into business resilience
• Why owning your supply chain changes everything
• The tension between ethics and price on the retail shelf
• Trade vs retail as growth levers
• Why margin equals risk in FMCG
• The power, and complexity, ...