“If you're bored of your brand, you're probably doing something right.”

What makes a brand stick- and what causes one to quietly fade out? In this episode, Ruth sits down with Derek Springston, CEO of Boulder-based branding agency Moxie Sozo, to explore the deeper mechanics behind brand resilience.

They cover:

• Why trends are often a trap- and how “being of the moment” can age you fast
• What US brands get right (and wrong) about differentiation
• Brand moats vs brand ecosystems- and why the latter matters more
• When a rebrand is a great idea- and when it’s just a bored marketing team