“We didn’t just want customers- we wanted bean obsessives. That’s our North Star.”

What happens when you build a brand around one big idea- and obsess over it completely?

Founder and CEO Amelia Christie-Miller joins us to talk about Bold Bean Co’s mission to make the world bean-obsessed. From cookbook-led PR to remote culture rituals, this is a story of doing things differently- and making it work. We talk about how a single North Star has guided everything from packaging to hiring to community, and how leaning into loyalty (not just light buyers) has fuelled bold, sustainable growth.