In this first episode of Thought Leadership in Practice, iResearch Services’ CEO Yogesh Shah sits down with VP of Editorial & Content Operations Brittany Williams to unpack insights from a global survey of 1,000 thought leadership professionals. Together, they explore how far the discipline has matured, where responsibility should lie within organizations, and why research-backed originality remains the true differentiator. From governance challenges to format choices and long-term measurement, this conversation offers C-suite leaders practical direction for building thought leadership that delivers both influence and impact.