Challenging Status Quo with Laura...

Challenging Status Quo with Laura Batten

Thirsty Bandit - Strategy Sessions di Corey Krejcik & Rachel Brown

Note sull'episodio

Corey and Rachel chat with Canadian sommelier and owner of CRUSHABLE Wine Club, Laura Batten, to discuss the complexities and challenges facing the wine industry. They explore themes of authenticity, communication, and the need to challenge the status quo. The discussion highlights the importance of changing perceptions about wine, encouraging consumers to embrace local products, and the value of personal experiences in learning about wine. The conversation also touches on the significance of exploring emerging wine regions and the future of the industry as it adapts to new trends and consumer demands.

Parole chiave
winebrandingidentitymarketingstrategytastingeducationvibePRstorytellingexperientialwine clubauthenticity