Why do some businesses launch with shelves full of products but no customers, while others sell out before even releasing? The answer lies in understanding the invisible dance between supply and demand.

In this episode of The Vancrux Podcast, we break down why most beginners start with supply — building products, apps, books, or ideas — but struggle because no one knows to want them yet. On the flip side, established names like J.K. Rowling, Joe Rogan, or Nike already sit in positions of demand, where almost anything they release gets instantly consumed.

Through vivid examples, thought experiments, and real-world insights, you’ll learn:

• Why supply without demand often fails.
• How to create demand when you’re just starting out.
• The psychology of social proof and scarcity.
• How to step i ...