In this episode of Truth About Local Government, Matthew Masters speaks with Professor Rafaela Neiva, Professor in Public Sociology at Liverpool Business School and a leading expert in cultural policy and social innovation. Rafaela’s work sits at the intersection of arts, health, and business, shaping strategies that have influenced European Capitals of Culture, improved public health, and driven innovation across sectors. We’ll explore what it truly takes to create a City of Culture, beyond the headlines and branding, looking at the planning, partnerships, and evidence-based approaches that deliver lasting impact for communities and economies.