Business funding for founders is not just about getting access to money. It is about understanding timing, terms, structure, and whether the capital actually supports the business you are building. L. Michael Burt speaks with Cole Reifler, Founder and CEO of Zenith Group Advisors, about funding decisions, bootstrapping, private credit, alternative lending, and the pressure founders face when their dream needs money.

This conversation helps entrepreneurs think more clearly about when to seek capital, what to avoid in bad funding offers, and why money should strengthen the business instead of keeping a weak structure alive. Cole also shares how access to capital shapes who gets to build, scale, and compete, including his prior work connected to financial access for women entrepreneurs.

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