What if you brought Fortune 500 CEO energy into your cancer treatment? That's exactly what Farla Efros did.

After receiving an aggressive breast cancer diagnosis mid-client call, Farla — president of HRC Retail Advisory and former interim CEO of True Religion — refused to be a passive patient. Instead, she built an "executive board" of healthcare providers, walked into oncology appointments with printed agendas and highlighters, and developed the Healing Rebel Protocol: a step-by-step system for patients to take control of their own care.

In this raw and deeply honest conversation with host Dave Roberts, Farla shares:

• Why hope is not a strategy — and what to do instead
• How she navigated chemo, multiple surgeries, and the deaths of her mother, father, and sister simultaneously
• The role of exercise, nutrition, ...