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The Supplier Signal

The Supplier Signal

di Campfire Interactive

How will autonomous vehicles impact automotive suppliers? | Joe McCarthy

In this episode of The Supplier Signal, we sit down with Joe McCarthy, Senior Vice President of Program Management at Campfire Interactive and co-founder of Cover 4 PM, to talk autonomous vehicles, realistic adoption timelines, the challenges of mixing human drivers with self-driving systems, and how a converged autonomous future could reshape vehicle design, standardize structural components, and shift supplier competition toward interior experience and infotainment. From there, we get into the operational challenges suppliers face right now, from disconnected tools and siloed spreadsheets to the ongoing struggle for a single source of truth across teams, and Joe shares his candid take on AI adoption in automotive manufacturing, why some suppliers are eager to embrace new technology while others stay guarded about data ownership and competitive risk, and what it will really take to reach a higher level of operational maturity. We then turn to the bigger forces reshaping the road ahead, from the pullback from full electrification toward hybrids and the infrastructure gaps that slowed EV adoption in the US, to how OEM-supplier relationships need to evolve to avoid repeating past missteps.