The English language is ashamed of the word shame. We find an array of other words to replace it: embarrassed, shy, guilty, bashful. Yet, under all of these wordmasks lurks the feeling of shame. German, by contrast, is far more welcoming of the word shame (Scham). The prophet Isaiah shows how shame begins in childhood and should be treated at any cost. Paradoxically, it is only when we acknowledge shame that we can overcome it.