PLG to Enterprise GTM: Playbook for Experimentation, Signal Discipline and AI ft. Stephanie Couzin

The Revenue Lounge di Team Nektar

Note sull'episodio

In this episode of the Revenue Lounge Podcast, host Randy Likas engages with Stephanie Couzin, Vice President of Go-to-Market Strategy and Operations at Lucid Software. They delve into the evolving landscape of go-to-market strategies in an AI-driven environment, discussing the transition from product-led growth (PLG) to a more sales-oriented approach. Stephanie shares her insights on the importance of experimentation in building sales capabilities, emphasizing the need for cross-functional alignment and the role of data in driving effective decision-making. The conversation also touches on the distinctions between agentic AI and co-pilot AI, highlighting how organizations can leverage these technologies to enhance productivity and streamline workflows.

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