We start off the conversation with discussing Sprite’s rebranding with “Sprite Chill Cherry Lime” and how Pepsi attempts to compete with its own version called “Starry.” Its critical for a business to change with the times. If you are not aware of the new waves that are coming in your industry, you stand the chance of becoming dated.

You have to be confident, and willing to push the status quo, in your industry. Even when doing a personal rebrand, you must be ok with trying new colors and styles.

To begin the Re- Branding (re-conditioning, Re-direction, etc) process, you first must know your purpose for wanting to in the first place. “What is the purpose” or “what is your purpose” is a great place to start, in helping to navigate the process.

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