In this episode of the Marketing for Good podcast, we speak with Professor Rebekah Russell-Bennett, Associate Dean (Research) in the Faculty of Business, Government and Law at the University of Canberra.

An internationally recognised expert in social marketing and behaviour change, Rebekah led the development of her Faculty's new research strategy, Patient and Purposeful — an approach that prioritises thoughtful, impactful research, giving academics the time and space to experiment and innovate rather than focusing solely on the rapid production of research publications.

Rebekah discusses the challenges of measuring research impact, the importance of building trust through transparent leadership, and how universities can better position themselves in an increasingly competitive landscape.

Together, we explore:  ...