In this episode of Marketing for Good, we speak with Andrew Davies, CEO of B Lab Australia & Aotearoa New Zealand, (AANZ), about the growing B Corp movement and what it really means to do business better.

Andrew shares why more organisations are choosing B Corp certification, how businesses can balance profit with purpose, and what’s changed with B Lab’s new certification standards. The conversation also explores the Better Business campaign, the power of honest storytelling, and why transparency, including what businesses haven’t solved yet, matters more than ever.

A must-listen for purpose-driven leaders, marketers, and businesses looking to create positive social and environmental impact without losing sight of commercial success.