ABOUT THIS EPISODE :

In this episode of Marketing for Good, we speak with Cheryl Pollock, founder of ChezLeon, an Australian start-up designing innovative solutions to support people living with fluid blockages such as lymphoedema. Cheryl shares her personal journey to creating ChezLeon and launching their first product, the DP-Tx massage bra insert, which uses differential pressure technology to improve comfort and quality of life.

Together, we explore:

• The role of purpose in building a health-focused start-up
• How patient feedback has guided ChezLeon’s growth and product design
• Marketing with sensitivity in spaces where people may feel vulnerable
• The challenges and rewards of balancing commercial realities with a strong social mission

This conversation shines a light on how purpose-le ...