In a special holiday episode of The Joy of Leadership Podcast, Dr. James Taylor sits down with Chanda Bell, who co-authored The Elf on the Shelf book, which is the fourth-best selling children’s book of all time. She shares how her family turned a simple Christmas tradition into a worldwide phenomenon, the early struggles of self publishing the book, the future of The Lumistella Company, and how she incorporates faith into her company.

Ep. 11 Breakdown

• (0:00) Introduction

• (0:58) A look back to the inception of The Elf on the Shelf

• (4:34) The struggles of publishing the original book

• (8:18) Going all in on self publishing

• (9:55) Hot off the press - selling one copy at a time

• (12:38) Turning a book into a business

• (16:45) The first big breakthrough than ...