Takeaways

• Why creativity and diversification are essential for keeping families profitable in agriculture
• How JFP Equine transformed Clydesdales into a unique experiential business model
• Why opening your farm gates can strengthen connections between consumers and agriculture
• The marketing strategies helping a small rural business attract visitors from across the country
• How entrepreneurship creates opportunities on even small acreage operations

Barclay Poole takes listeners behind the scenes of JFP Equine and explains how his family built an immersive Clydesdale experience business around some of agriculture’s most iconic animals. Listeners will hear stories from the Budweiser Clydesdale operation, learn what makes these horses so special, and discover how one family is using creativit ...