Wes Towers | AI, Branding, SEO & The Future of Digital Marketing

Is traditional SEO dead? Is AI changing the rules of business forever? And how can small businesses compete in a world where technology seems to evolve overnight?

This week on the FAFO Podcast, we're joined by Wes Towers, founder of Uplift 360, brand strategist, SEO expert, and digital marketing consultant with more than 20 years of experience helping businesses build trust, attract customers, and grow in an increasingly competitive marketplace.

Wes has worked with companies across Australia and beyond, helping them move past outdated marketing tactics and embrace a new approach built around authentic branding, strategic content, and what he calls "Search Everywhere Optimization." As AI transforms how peo ...