What makes the perfect client relationship? It’s a question almost as old as agency land itself, and one that every PR has a different answer to. This week, Steve sits down with Digital PR Director and industry veteran Stephanie Finch, who’s put together a list of client red and green flags to look out for. We talk early signs of a good client, behavioural patterns and breaking down how the PR world has changed over her many years in the industry. From onboarding comms to creative process, these tips will help your client relationships to run smoother than ever.

00:00:00 - Introduction to Digital PR: Louise introduces the new season of the Digital PR Podcast and welcomes PR director Steph Finch, who shares her background and career journey in digital PR.

00:02:30 - Digital PR vs. Traditional PR: Steph ...