This week we're discussing digital PR in the US with Bri Godwin Huyke, noting that it is still developing compared to the UK, with many clients lacking a foundational understanding of its benefits. We touch on the differences in pitching styles between US and UK journalists and explore the significance of relevance in link building & differences in client expectations.

00:00:07 - Introduction to Season Two Louise Parker and Steve Baker welcome listeners back to the Digital PR Podcast for its second season, highlighting exciting topics and a new sponsor.

00:01:31 - Guest Introduction: Bri Godwin-Hoyk Bri Godwin-Hoyk, a digital PR manager at Journey Further, shares her background and expertise in digital PR, particularly in the US market.

00:04:09 - Current State of Digital PR  ...