So often in business, ideas fail not because they’re wrong, but because they’re executed at the wrong time. From launching marketing campaigns without the capacity to handle demand, to taking on large clients that strain cash flow, or making decisions under pressure, timing can be the difference between growth and setbacks.

Using practical examples (and a few baking metaphors), the conversation unpacks how timing impacts key areas like marketing, hiring, cash flow, pricing, and decision-making. You’ll hear real scenarios where the right move, made at the wrong time, created unnecessary risk and how small shifts in timing can completely change the outcome.

If you’ve ever implemented something that should have worked but didn’t, this episode will help you understand why.

Because in business, it’s not just about making the right d ...