India’s next big consumer brands won’t be built on taste. They’ll be built on habits.

In this episode of Khul Ke Scale, Shantanu Deshpande (Founder & CEO, Bombay Shaving Company) sits down with Rahul Jain (Co-founder, Beanly Coffee) and Samayesh Khanna (Co-founder, Beanly Coffee), along with industry veterans Shiv Shivakumar (Operating Partner, Advent | Ex-SVP, Nokia | Ex-CEO (India), PepsiCo) and Toshan Tamhane (Global Chief Operating Officer, UPL) to break down what it really takes to build a modern consumer brand in India.

From coffee habits and convenience culture to product psychology, repeat purchases, distribution, and brand recall, this episode goes deep into why some brands become daily rituals while most disappear after the initial hype cycle.

Beanly Coffee explains why they’re betting on India’s “on-the-go” lifes ...