Everyone thought Karan Johar’s jewellery brand was just another celebrity play.

It wasn’t. Behind Tyaani is a sharper bet: build a ₹250 Cr profitable jewellery brand inside a category that is barely 1% of India’s jewellery market.

So what did Karan Johar and Shravan Satyani understand that most jewellery brands missed?

Today, jewellery is emotion. It is vanity. It is Instagram. It is weddings. It is individuality. It is the feeling of wearing something no one else has.

In this episode of Khul Ke Scale, Shantanu Deshpande (Founder & CEO, Bombay Shaving Company) sits down with Karan Johar (Filmmaker & Founder, Tyaani Jewellery) and Shravan Satyani (Co-founder & Managing Director, Tyaani Jewellery), along with Revant Bhate (CEO & Co-Founder, Mosaic Wellness), to decode how Tyaani built a 12-store, ₹250 Cr prof ...