What if Texas could lead America’s next wine boom? Most people don’t associate Texas with wine, but Mason Moreland thinks that’s about to change. In this episode, Mason explains how he’s leveraging tech, scale, and experience in traditional real estate to disrupt an overlooked segment of the Texas wine industry. He walks through how his team is reducing operational costs in vineyards, creating affordable, high-quality wines, and building systems to fill a critical supply gap in the market. From climate tweaks to custom crush wineries, Mason’s model is flipping assumptions about what’s possible in Texas agriculture—and he's just getting started.

[00:01 – 05:07] Rethinking Texas Vineyards

• Most Texas wine is high-end and small scale
• Mason is targeting the $10–$25 bottle market
•  ...