We often ask customers to support local, but how often do we think about where our own business dollars are going?

In this episode, Sam explores why buying local isn't just good for the community — it's good business.

From building stronger relationships and improving service levels to supporting local jobs and creating economic resilience, buying local can have a significant impact on your business and the region around you.

Drawing on Australian research and real-world examples, Sam explains the local multiplier effect and why even small purchasing decisions can make a difference.

What You'll Learn:

• Why small businesses make up 97.3% of Australian businesses

• The economic impact of spending locally

• What the local multiplier effect means for your community

• Why local suppliers often provid ...