Websites don’t need to be complicated to work—but they do need to be clear.

In this episode, Sam breaks down the difference between SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation) in plain English.

With search shifting towards AI-driven results, it’s no longer just about being found on Google it’s about being understood and recommended by AI tools as well.

This episode walks through what actually matters on your website, how WordPress plugins can support you behind the scenes, and how to use AI to create content that is searchable, useful, and still sounds like you.

If your website feels a bit “set and forget”… this is your reset.

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