Small businesses aren’t going under because of one big expense anymore, it’s the slow bleed of subscriptions.

In this episode, Sam unpacks how $10, $30, and $99 monthly tools quietly stack up and eat into profit, often without businesses even realising it.

From design software to SEO tools, scheduling platforms to AI subscriptions — it all adds up.

The good news? Most businesses don’t need more tools… they need better decisions.

What You’ll Learn

• Why subscription creep is one of the biggest hidden costs in small business
• The shift from owning software to renting everything
• How to decide whether to build, buy, or borrow tools
• Real examples of cutting costs without losing capability
• Practical swaps to reduce your monthly spend immediately
• A simple 10-minute  ...