In this episode of the Think Small Podcast, Tim Vogel, CEO and co-founder of ScentHound, a dog wellness franchise focused on routine hygiene and wellness care. Tim shares how he evolved from mobile pet grooming to developing a new business category that helps dog parents care for their pets’ skin, coats, ears, nails, and teeth.

Tim also discusses the challenges of scaling through franchising, the importance of building infrastructure before growth demands it, and how detailed franchisee, employee, and customer journey maps help create consistency and stronger business performance. He shares lessons on learning from experienced advisors, developing support systems, building a connected franchise network, and choosing a business rooted in passion and purpose.

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