In this episode of the Think Small Podcast, Larry Kaiser, Chief Marketing Officer of Optimum Healthcare IT, Explore how strategic marketing can become a powerful engine for business growth rather than simply a support function. Larry shares the story of joining Optimum in 2016 when the company had virtually no marketing infrastructure, then spending the next nine years building its brand, digital presence, thought leadership platform, industry partnerships, and commercial marketing engine. Those efforts helped position the company as the nation's leading healthcare IT consulting firm and contributed to its recent $465 million acquisition by Infosys. Throughout the conversation, Larry discusses the importance of starting with a strong marketing foundation, developing a website and content strategy before expanding into broader initiatives, and bui ...