In this episode of the Think Small Podcast, Kendra Reichenau, CEO of Heartland America, shares how the 40-year-old direct-to-consumer retailer has successfully reinvented itself while staying true to its customer-first roots. Kendra discusses the company’s remarkable turnaround, from stabilizing operations and improving customer service to earning recognition as one of USA Today’s Best Stores of 2026. She explains how Heartland America continues to thrive with a loyal customer base by combining traditional catalog marketing, personalized service, and data-driven decision-making. Kendra also highlights the importance of customer trust, operational discipline, and creating exceptional experiences that keep shoppers coming back in an increasingly competitive retail landscape.

Kendra reflects on her career leading retail and consumer brands thr ...