Being visible is not the same as being memorable.

In this episode of The Story Behind the Press Release, Adrienne Barker speaks with visibility strategist Raquel Soto about why many experts do not need to post more, attend more events, or chase every new marketing tactic. They need a visibility strategy that aligns with who they naturally are.

Raquel calls this your Visibility DNA.

As a self-described “GPS for success,” Raquel helps entrepreneurs and experts become known for the message they were created to share. She developed six Visibility DNA archetypes to help people understand how they communicate, where their natural strengths lie, and which visibility opportunities deserve their time.

Adrienne takes Raquel’s Visibility DNA assessment during the interview and discovers that she is a Visibility Accelerator.  ...