"I'm just giving them an update" may be one of the most dangerous sentences in business communication.

In Every Informational Talk Is Secretly Answering a Decision, TJ Walker challenges the idea that an informational presentation is simply about delivering facts. Every update, briefing, report, and presentation exists within a larger decision-making context.

Your audience may be asking whether they should continue funding a project, trust a strategy, expand a program, change direction, or keep investing in a team. If you don't identify the underlying decision, your audience will make its own interpretation of the information.

This episode of The So-What: Informational Speaking When Facts Are Free shows how to identify the hidden decision underneath an informational presentation and make your evi ...