Not every customer is created equal.

In Part 2 of our conversation with Lisa Magee, the co-founder of Green Can Cleaner reveals why the best marketing strategy isn't finding more customers, it's finding the right customers.

Lisa shares how one customer's Facebook post generated 43 new customers overnight, why customer avatars should be built from real reviews instead of guesswork, and how every home service business can identify the people most likely to become lifelong customers and enthusiastic advocates.

Whether you own a lawn care company, pest control business, pressure washing company, pool service, HVAC company, or any recurring revenue home service, these strategies will help you improve referrals, strengthen your brand, and build a customer base that grows itself.