England's wine industry is booming, and Yorkshire is proving it has a place on the map.

In this episode of The Purpose Brief, James speaks to two brothers, Jack and Kit Fletcher, who are behind Ryedale Vineyards to discover how one family turned an ambitious idea into one of Yorkshire's pioneering vineyards.

From climate change and technology to sustainability and succession planning, this conversation explores what it really takes to grow a business that's rooted in purpose and place.

It's a story about caring for the land, building a regional identity, and creating a legacy that will outlast the people who planted the first vines.

In this episode

• How a family project became one of Yorkshire's pioneering vineyards
• Why English wine is gaining global recognition
• The surpr ...