Every business podcast starts with the same question: Why are you doing this? In the first episode of The PR Podcast Edge, Mark and Lindsay walk through the five foundational steps for launching a podcast with a clear business and PR purpose. No fluff, no overclaiming. Just an honest conversation about what it actually takes to get started and keep going.

00:00 Meet The Hosts

00:59 Podcast Goals First

04:03 Why And Audience

06:27 Topic Name Format

08:05 Audio Versus Video

10:47 PR Hooks And Visibility

12:58 Gear And Recording

14:48 Launch And Expectations

16:38 Consistency And Wrap Up

What's covered:

Step 1: Define your why and your audience. Before you record a single word, you need to know what you want the podcast to achieve and who it's for. Lindsay ma ...