GEO Generative Engine Optimization has replaced traditional SEO as the primary visibility game for press releases, requiring brands to structure content for AI extraction and citation rather than human reading and ranking. Understanding the RAG mechanics behind tools like ChatGPT and Perplexity is now a foundational requirement for any PR or communications team that wants its releases to appear inside AI-generated answers. - AI search engines extract structured, fact-dense content and discard jargon-heavy prose, meaning most press releases written before 2024 are functionally invisible to tools like ChatGPT, Perplexity, and Google AI Overviews. - The RAG framework Retrieval, Augmentation, Generation means a press release must live in a trusted news database, contain extractable chunk-level paragraphs, and carry verifiable facts to ea ...