Bourbon: The Story and Business Behind the Glass...Bourbon is one of the most talked-about spirits in America, but most people only know it through the bottles, the myths, and the chase. In this episode, we go much deeper — into the history of bourbon, how it is made, what the barrel and rickhouse really do, why bourbon became an American tradition, and why it is such a difficult business behind the scenes. We also explore the modern bourbon boom, the massive buildup of inventory in Kentucky, and why the industry now looks very different than it did just a few years ago. This is a true deep dive into bourbon for anyone who wants to understand the story behind the drink.