Johnny Morris: The Tackle Box That Became a Kingdom | MR HANSoN Podcast SEO META DESCRIPTION How did a small tackle display in the back of a liquor store become one of the greatest outdoor empires in American history? In this cinematic episode of MR HANSoN Podcast, Jeremy Hanson tells the incredible true story of Johnny Morris — the visionary founder of Bass Pro Shops. From humble beginnings in the Ozarks to building wilderness resorts, conservation movements, and a retail kingdom unlike anything America had ever seen, this immersive audio documentary explores entrepreneurship, grit, branding, family legacy, and the spirit of the outdoors. There are companies… and then there are kingdoms. Before giant wilderness resorts, massive aquariums, handcrafted boats, conservation campaigns, and towering outdoor cathedrals known as Bass Pro Shops… there was  ...