Why do we devote so much attention, outrage, and political energy to some causes of death while largely overlooking others that kill far more people? The Smoking Gun: Questioning Our Collective Outrage examines the striking disconnect between the scale of harm and the attention it receives; from cigarettes and firearms to mass shootings, media narratives, political incentives, and institutional violence. The evidence reveals three powerful visibility gaps that challenge how we think about risk, public priorities, and the value we place on human life.