"The leverage is what happens afterwards." — Marlen Kakkori

Marlen Kakkori has built her entire business around a topic most founders get wrong the moment they hit record: how to actually be a good podcast guest. She's the founder of the Podcast Conversion Lab, and her core insight is blunt — the interview itself isn't where the value is. The relationship you build with the host after it ends is.

Karl and Marlen get into the number of shows it actually takes before podcast guesting starts converting (it's higher than you think), why "category of one" positioning beats every generic title on your LinkedIn bio, and why the guests who share their actual story — flaws included — are the ones people remember and refer.

What you'll get from this episode:

• Why most of the value from a podcast appeara ...