Guest: Thomas Helfrich - Growth Strategist & Host of "Cut The Tie"

Struggling with lead generation? Here's a plot twist: it's probably not your lead gen that's broken!

In this eye-opening conversation, growth strategist Thomas Helfrich reveals why most businesses are treating symptoms instead of the real problem. Spoiler alert: it all starts with how you define and articulate the critical problem you solve.

What You'll Discover:

• Why targeting 300 million people is actually hurting your business
• The fishing analogy that'll change how you think about audiences forever
• How Apple's dramatic product cut from 600 to 4 offerings skyrocketed their success
• The brand mistake that makes corporate buyers run away (and how to fix it)
• A simple AI hack for creati ...