Guest: David Solomon, Fractional Chief Revenue Officer & McGill University Lecturer

Ever wonder why so many companies crash and burn when entering new markets? (Looking at you, Target Canada!)

In this episode, David Solomon reveals the shocking truth: most businesses fail because they forget there are actual humans on the other side of their expansion plans. Who knew? 🤷‍♂️

You'll discover:

• Why moving from California to New York is harder than you think (spoiler: it's not just the bagels)
• The three critical questions every company ignores before expanding
• Why surveys lie to you (and your customers don't mean to)
• How Jeff Immelt showed up CEOs everywhere by actually visiting customers
• Why cold emails are the business equivalent of shouting i ...