When Planet Fitness moved into his small town, Justin Green had a choice: panic, compete on price, or double down on what made his gym different.

Justin Green, owner of The Source Fitness Center, joins The Gym Owner’s Podcast to share how he went from college athlete to gym owner, built a serious training facility in a small town, survived Planet Fitness moving into his market, restructured during COVID, and created a gym experience built on layout, equipment, community, ownership, and word-of-mouth.

Justin talks gym ownership started after his college football career ended. After years of training and competing, he needed a new outlet and eventually started with a small 900-square-foot basement gym where friends could train with keypad access. That early setup eventually grew into The Source Fitness Center.

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