Paul is the former Founder and Chief Story Architect of NASA’s Jet Propulsion Lab’s StoryLab. StoryLab is NASA’s first “story accelerator”: a strategic communications shop that brings expertise to the Lab in using the tools and language of storytelling to support JPL's impact on humanity.

With more than 20 years in strategic communications, Paul has a knack for “communicating complexity” and the “right kind of crazy”. He has successfully executed large scale ecosystem campaigns ranging from billion-dollar science missions like Mars Sample Return to unveiling the habitability of Venus to finding the biosignatures of life on other worlds. These campaigns involved creating and leading a strategic communications plan including executive, crisis, an ...