I noticed something this week.

The people who never have to chase customers all did one thing before anyone was watching.

In Episode 67 of First in Market, Jay Awal breaks down the one asset that separates businesses that get found from businesses that stay invisible.

Right now, a lot of people are spending money on ads, posting every day, and still feeling like they're starting from zero every month. The problem isn't effort. The problem is that effort without a searchable trail leaves nothing behind. Every day you work without building something findable is a day that disappears.

This episode gets into what actually creates the kind of trust that brings people to you without a pitch. Jay walks through the Dead Trail Problem, a simple way to see whether your business is leaving a trail people can follow or just producing  ...