Most lawyers who start their own firm have a plan. Gordi Mikalacki had four cases, a ring light, and a ton of grit.

She opened Elmm Law Group in 2020. Two weeks later, the whole world shut down.

No partners. No playbook. Just her phone and a conviction she could build something better than what she'd seen from the inside. So she built her firm around a simple pledge: she’d never take more from a case than the client takes home.

Gordi posted content from her car when no one was watching. She hired people she paid more than they asked for. But when she finally stopped doing everything herself, her firm grew 50% in a single year.

In this episode of The Fireproof Podcast, we covered:

→ How she used Instagram to compete against firms with massive ad budgets

→ The pledge she makes to every client on net settlement pr ...