SEO for Big Websites: Handling Crawl Budget & Index Bloat w/ Patryk Wawok Ernesto Ortiz interviews technical SEO specialist Patryk Wawok about managing crawling and indexing for large websites. They stress that fundamentals (robots.txt, noindex, monitoring) matter at any size because even small sites can bloat via filters, parameters, and migrations. Patryk shares case studies reducing index bloat by removing or redirecting low-quality and out-of-stock product pages, weighing redirects vs 410s (backlinks, UX, and crawl budget impacts), and using robots.txt disallow after redirects to speed URL removal. They discuss handling Shopify limitations, product variants (index colors, consolidate sizes), and using Product Group structured data so many variants can share one URL while still working in Merchant Center. The conversation also covers inte ...