What does it take to go from a 10×10 tax shed to making 12 MILLION bars of soap in a year?

Joanna Couch — better known as The Soap Gal (@thesoapgal) — knows exactly what that looks like.

In Part 1 of our conversation with Joanna, we go WAY beyond the usual “how I started my soap business” story. Joanna takes us through the messy, surprising, and sometimes downright terrifying journey from farmers markets and family recipes to 80,000-bar purchase orders, private label manufacturing, massive production facilities, and millions of bars of soap.

And the biggest lesson? Scaling isn't just about making more soap.

We talk about:

🧼 How Joanna went from a 10×10 tax shed to a 44,000-square-foot facility 🧼 The 80,000-bar purchase order that changed everything ...