How do you turn a teenage love for wine into a lifelong legacy? What does it take to build one of Santa Barbara’s most respected wineries while staying true to your craft?

Join host Rick Craig and special guest Doug Margerum — Owner and Director of Winemaking at Margerum Wine Company and Barden — for an inspiring conversation about passion, perseverance, and the evolution of California wine. From opening one of Santa Barbara’s first wine bars to producing Rhône varietals that rival the Old World, Doug shares the stories, lessons, and vision that shaped his journey.

Packed with insider history, entrepreneurial grit, and the artistry behind great wine, this episode is a masterclass for wine lovers, hospitality professionals, and anyone chasing a dream built on flavor and authenticity.

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